YIYUN CHEN's profile

Asia University Individual Application Poster Design

March 11, 2023, Saturday

"亞洲大學 創意商品設計學系 個人申請招生海報設計"
"Asia University Department of Creative Product Design
Individual Application Recruitment Poster Design"


「個人申請」招生管道的特點在於其招生名額極少,
通常僅錄取在特定科目表現突出、參與廣泛申請校系相關活動和比賽且表現優異的學生。
因此,我希望突顯出「表現突出、千裡挑一」的感覺。
我嘗試透過連續排列和替換特定圖形的方式達到這個效果。


在初稿時,我強調了「形狀特別、具有色彩」的特點,以突顯個人申請中的少數菁英。
然而,圖形過於複雜,反而分散了焦點。
後續我嘗試統一色調(使用漸層色增加視覺變化),僅突顯圖形,但效果不佳。


第三稿時,我利用底板和圖形的連結,以洞洞板的形式增強海報的空間感。
為了更好地突顯特定圖形,我使用模糊效果減弱連續圖形的影響,
並且對特定圖形的色彩進行了區分。


The "Individual Application" recruitment channel is characterized by its extremely limited enrollment quotas, typically admitting students who excel in specific subjects and demonstrate outstanding performance in a wide range of activities and competitions related to applied departments. Therefore, I aimed to convey the feeling of "outstanding performance, one in a thousand." I attempted to achieve this effect through continuous arrangement and replacing specific graphics.
In the initial draft, I emphasized the characteristics of "distinctive shapes with vibrant colors" to highlight the minority elite in individual applications. However, the graphics were too complex and ended up diverting attention.
Subsequently, I attempted to unify the color tones (using gradient colors to add visual variation) and solely highlight the graphics, but the results were unsatisfactory.
In the third draft, I enhanced the spatial sense of the poster by linking the baseplate and graphics in the form of perforations. To better emphasize specific graphics, I used a blur effect to diminish the impact of continuous graphics and differentiated the colors of specific graphics.
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Asia University Individual Application Poster Design
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Asia University Individual Application Poster Design

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